Entrepreneur to Employer - The Playbook for Scaling from Solopreneur to Employer
Building a successful business means managing a constantly shifting target, especially when assembling a high-performance team that drives revenue, enhances the bottom line, and meets expectations.
The Entrepreneur to Employer podcast is here to help. Tailored for entrepreneurs, this show delivers practical insights across three critical areas: time, money, and people operations.
From developing sales systems to creating an operations manual or even preparing your business for sale, Entrepreneur to Employer has you covered with actionable strategies.
Expect monologue episodes with direct insights, interviews with industry experts, and founder stories to inspire your journey as an entrepreneur.
If you enjoy the podcast, please subscribe to get notified of new episodes. If you find it especially helpful, leave a 5-star review and a comment—we appreciate the feedback!
Questions? Please email me at brianm@scaleocityworks.com
Entrepreneur to Employer - The Playbook for Scaling from Solopreneur to Employer
The BEST Way to Generate Leads for Your Business - Business Growth Tips
In this episode, Brian Montes discusses the importance of lead generation for business owners and explores different strategies for generating leads. He categorizes these strategies into two main approaches: farming and hunting. Farming strategies focus on cultivating relationships over time, including content marketing, email marketing, social media engagement, and customer-based referral programs. Hunting strategies, on the other hand, involve a more direct and immediate approach to lead generation and include cold calling, paid advertising, networking, direct mail campaigns, and bold walking. Brian emphasizes the need to choose the right strategies based on the stage of your business and consistently measure and adjust your approach to maximize results.
Takeaways:
- Lead generation is crucial for business success as it involves attracting and converting potential clients or customers into interested leads.
- Farming strategies focus on cultivating relationships over time, including content marketing, email marketing, social media engagement, and customer-based referral programs.
- Hunting strategies involve a more direct and immediate approach to lead generation and include cold calling, paid advertising, networking, direct mail campaigns, and bold walking.
- It is important to choose the right lead generation strategies based on the stage of your business and consistently measure and adjust your approach to maximize results.
Hope you enjoyed this episode!
Questions? Email Brian at brianm@scaleocityworks.com.
Struggling with hiring your first employees? As your business grows, you can’t do it all alone—but hiring the right people can feel overwhelming.
That’s why I created a free mini-course to help you transition from solopreneur to employer with confidence. In just a few short videos, you’ll learn:
✅ Who to hire based on your business stage
✅ How to avoid common hiring mistakes
✅ How to shift from doing it all to leading a high-performing team
Get instant access now! https://forms.gle/o2mDLiSR6sovSruN8
